ETX Music was founded by Nathan Hunnicutt in 2010. The first year for awards voting was in 2011, and the first event was in 2012. Since then, ETX Records™ was added in 2013 and The ETX Rocks Show™ in 2016.
Voting for the East Texas Music Awards has reached half a million fan votes since 2011. As reported by NBC, FOX, and CBS affiliates, the music filtering throughout Texas comes together for the multi-genre annual ETX Music Awards.